title
JuDou – Doula

about
Ju Dou is the name of Julia’s doula practice, blending her name with the phrase 'You Do – You Can Do It'. The name and brand were developed together to reflect her core message that women have the strength within themselves to achieve a calm and empowered birth.

The visual identity is calm, grounded and confident – logo, colour palette, typography and tone all work together to create a clear, supportive presence that is both strong and gentle. This design is used across all touchpoints, from the website and printed materials to invoice templates and flexible social media layouts. This design brings Julia’s work to life, presenting it as powerful, present and full of care.